Originality vs Imitation

FINDING INDIVIDUALITY IN A CROWDED INDUSTRY

By Zac Ricciardi

For a very long time, cannabis was counterculture.

Growers and users are cut from their own cloth, so to speak; individuals and teams grew under unique, self-made circumstances. Those grass root operations, often kept secret, shaped genetics and methods prized by growers.

Growers were proud of their individuality and avoided copying trends…