Growing Into Breeding
HOW LOVIN’ IN HER EYES BECAME ONE OF THE MOST ICONIC GROWERS IN CANNABIS THROUGH PASSION, CONSISTENCY AND A RELATIONSHIP WITH THE PLANT.
What started as one woman's operation has grown into a brand recognized globally, both for the quality of flower as well as, recently, the seeds from which to grow it. I sat down with Lovin’ and her team to talk about this evolution from growing to breeding, and what lessons others can take away from that journey.